- sponsored search: local businesses pay yelp for traffic to their website maybe with a cpc model. sponsored search allowed businesses to move their links to first search engine results page (serp). - advertisements: monthly subscribing packages from $300 to $1,000 primarily to customers with a business account. this feature allows businesses to place banner advertisements on any search related to their category including competitor's yelp pages. also yelps sold advertising as parternship and some banners to companies such as monster and zipcar.
- sponsored search: local businesses pay yelp for traffic to their website maybe with a cpc model. sponsored search allowed businesses to move their links to first search engine results page (serp). - advertisements: monthly subscribing packages from $300 to $1,000 primarily to customers with a business account. this feature allows businesses to place banner advertisements on any search related to their category including competitor's yelp pages. also yelps sold advertising as parternship and some banners to companies such as monster and zipcar.
