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Stark contrast with Yeltsin |
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Non-charismatic, business-like leader: a doer, not a talker |
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Tough image reinforced by the pledge to “rub them [the Chechen
rebels] out, even in a shit-house” |
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Youthful, physically fit (judo wrestler), energetic leader (this
endeared him to women, in particular) |
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His secret service roots were an advantage: the KGB and FSB are
perceived by society as less tainted with corruption than other
state bodies |
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The Kremlin hurled the full weight of government-friendly media
behind Putin |
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The message his public words and actions conveyed to the people |