2. Use the Right Words â Asking a customer, "Can you write us a review?" is better than not asking at all, but according to Vivarelli, not much better. As mentioned above, Starloop offers to plant a tree for a review, giving the customer an incentive that is good for the earth, and increasing the chance of getting that review. If you want to increase your chances even more, consider a slight variation on the lesson from Dr. Robert Cialdini's classic book, Influence. After the customer agrees to write a review, say, "Thank you, and if for some reason you choose not to write the review, would you please let me know?" When the customers answers, "Yes," to that request, it adds a subtle layer of a deeper commitment. That innocent line is more powerful that you might think.
Two Reasons Why Customers Won't Leave a Review
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komsomolskaya pravda
mass
circulation, left-leaning daily,
controlled by tycoon vladimir
potanin.
kommersant
daily,
business-orientated, controlled by
steel tycoon alisher usmanov.
moskovskiy
komsomolets
popular
privately-owned moscow daily.
izvestia
popular
daily, owned by state-run gas
monopoly gazprom.
rossiyskaya gazeta
government-owned
daily.
nezavisimaya gazeta
influential
privately-owned daily.
trud
left-leaning
daily, owned by promsvyazbank.
argumentiy i faktiy
popular
weekly, owned by promsvyazbank.
novaya gazeta
twice-weekly,
known for its investigative
journalism; english-language pages.
the moscow times
english-language
daily.
the moscow news
english-language
weekly.
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russia tv channel
national
network, run by state-owned russian
state television and radio
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channel one
national
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private shareholders.
ntv
national
network, owned by state-run gazprom.
centre tv
commercial,
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moscow-based
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russia today
state-funded,
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radio russia
national
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moscow echo
influential
private station.
radio mayak
state-run
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russkoye radio
major
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voice of russia
external
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itar-tass
state-owned,
pages in english.
ria-novosti
state-owned,
pages in english.
russia profile
an
english-language information service
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agency, moscow, russia. covers
russian politics, business, current
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interfax
private,
pages in english.
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